Google clicks up 127% and average rank from 24.7 to 9.0 in eight months.
A tuxedo rental shop jumped to page one on average and more than doubled its Google clicks since launch.
The situation
In its first 60 days on the new site, the shop earned 172 search clicks and averaged position 24.7, which is page three.
The problem
Grooms and wedding parties search for advice before they search for a rental shop. Questions like "do you have to wear a suit to a wedding" went to fashion blogs, not local shops.
The work
Logo & brand identity
A new logo and brand system that looks like the place you trust with the biggest day of your life.
Website redesign
A new, fast, mobile-first website built to turn searches into fittings.
SEO
Technical cleanup and pages for tuxedo rental, suit rental and wedding parties.
Blogging
Answer-first articles on wedding dress codes and suit etiquette.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Latest 60 days vs. first 60 days tracked (Google Search Console):
- Clicks: 172 → 390 (+127%)
- Impressions: 12.6K → 39.4K (+213%)
- Average position: 24.7 → 9.0
- New from zero: "do you have to wear a suit to a wedding" (397 impressions), "should i wear a suit to a wedding" (195)
Note: the two windows fall in different seasons, so part of the lift is seasonal demand.
Customers ask a question before they pick a shop. Be the one that answers it and you're the one they call.
