Search impressions up 147% year over year, clicks up 46%.
A custom home builder more than doubled how often it shows up in Google by answering local permit and code questions.
The situation
In summer 2025 the site earned 538 search clicks in four months and averaged position 35.5. Almost all of it was people searching the company name.
The problem
Before people hire a builder, they look up permits and building codes. Government sites own those searches, and the builder had no page that answered them.
The work
Logo & brand identity
A new logo and brand system that feels like a custom builder, not a tract builder.
Website redesign
A new, fast, mobile-first website that shows off finished homes and makes the next step obvious.
SEO
Technical cleanup and service pages built around how people actually search for a builder.
Blogging
Plain answers on local building permits, codes and the building department.
And more
Ongoing support that keeps the brand, the site and the rankings moving in the same direction.
The results
Same four summer months, one year apart (Google Search Console):
- Impressions: 51.9K → 128K (+147%)
- Clicks: 538 → 785 (+46%)
- Average position: 35.5 → 21.5
- County building permit, code and building-department searches: 0 → 389 impressions
Every county has boring questions that nobody answers well. Answer them and the people about to build find you first.
