No stock photos. No fluff. Just a team obsessed with one number: how many jobs your phone books.
I'm Mike Carleton, and I've spent more than twenty years building brands and marketing systems that move revenue. I started Forty-Second Street because I kept watching great contractors lose jobs to competitors who were simply easier to find.
Then it changed again. Homeowners don't just Google anymore. They ask ChatGPT and Google's AI who to hire. Most agencies are still selling 2015 SEO. We rebuilt this agency around getting you found on Google and AI, and turning that visibility into booked calls.
I run this business the way I'd want a vendor to treat me — direct, accountable, and measured by results, not activity. If it's not making your phone ring, it's not marketing. It's decoration.
To make every home-service company we work with the most visible, most trusted, and most-booked business in their market — on every screen a homeowner uses to choose.
A world where the best contractor wins the job — not just the biggest ad budget. We use AI and search to lift quality to the top of the results.
You'll see booked calls and revenue — not vanity metrics.
Strategy, SEO, AI search, web, and design under one roof.
We optimize for Google and AI, so you're found where homeowners actually look.
If something isn't working, you'll hear it from us first.
You won't find staged headshots on this page. We'd rather show you the work.
Free 30-minute visibility audit — your gaps on Google and AI, and what they cost you in booked jobs. Month-to-month if you hire us.
© 2026 Forty-Second Street, Inc.
