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Residential real estate

Average Google rank from 29.4 to 11.9, impressions up 49% year over year.

A real estate team jumped from page three to page two on average by answering local home-price questions.

29.4 → 11.9
Average Google position
+49%
Search impressions
+17%
Google search clicks
Jun 1–Sep 27, 2026 vs. same window 2025 · Google Search Console
Gray two-story house with a wraparound porch and green lawn

The situation

In summer 2025 the team's site averaged position 29.4, which is page three, and showed up 11,400 times in four months.

The problem

Buyers and sellers start with market questions, not agent names. The site had nothing that answered "what are homes selling for here?"

The work

Logo & brand identity

A new logo and brand system that feels local and established.

Website redesign

A new, fast, mobile-first website built to capture buyer and seller leads.

SEO

Technical cleanup and pages for the markets the team serves.

Blogging

Answer-first market reports on median home prices and housing trends.

And more

Ongoing support that keeps the brand, the site and the rankings moving in the same direction.

The results

Same four summer months, one year apart (Google Search Console):

  • Average position: 29.4 → 11.9
  • Impressions: 11.4K → 17K (+49%)
  • Clicks: 24 → 28 (+17%)
  • Local "median home price" searches: 0 → 3,750+ impressions
The takeaway

Market reports are the questions sellers ask before they pick an agent. Publish the answers and you're in the running first.

Embedded Marketing Team

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