What is Angie's List called now, and is Angi worth it for Tampa Bay contractors?

Angie's List is called Angi today. The brand changed in March 2021, it shares a parent with HomeAdvisor, and since April 1, 2025 it has been its own public company, no longer part of IAC. For a Tampa Bay contractor, the real question isn't the name. It is whether each job Angi sends you costs less than the profit on it.

Key takeaways

• Angi reported $1.03 billion in 2025 revenue, down 13%, and Q2 2026 revenue of $248.0 million versus $278.2 million a year earlier.
• The FTC's 2023 order made HomeAdvisor, an Angi business, pay up to $7.2 million, and more than $3 million went back to contractors through 110,372 checks.
• Since January 2025 an Angi pro only gets a lead when the homeowner picks that pro from a list, and Angi says pro win rates rose 10% after that change.

A plumber in Riverview has spent two years on Angi. After Hurricane Milton came ashore at Siesta Key in October 2024, his phone lit up for a month and he couldn't keep up. By spring it went quiet, and the leads that did come in were water-heater price checks from Brandon and Valrico, shared with other shops. His wife, who runs the office, asked the right question: what did each paid job actually cost us? Nobody could answer it. The free 60-second AI visibility check shows whether Tampa Bay homeowners find your business on their own in Google and AI tools, before any lead fee kicks in.

Is Angie's List the same company as Angi and HomeAdvisor?

Yes. Angie's List and HomeAdvisor were merged under IAC in September 2017 into a company called ANGI Homeservices. In March 2021 that company renamed itself Angi Inc. and turned Angie's List into Angi. HomeAdvisor's pro product is now called Angi Leads. IAC spun Angi off on April 1, 2025.

Many Florida pros still treat Angie's List and HomeAdvisor as two vendors. One company owns both. The timeline, from Angi's own filings:

The 2017 date and the 2021 rename are both stated in Angi's 2021 Form 10-K. The filing says the company moved its marketing money behind the single Angi brand. CNN's coverage of the rename noted the founder, Angie Hicks, stayed on as chief customer officer. Angi's spin-off release calls it the tenth fully independent company to come out of IAC.

That clears up a common search, too. Angie's List didn't take over another company. It was folded into IAC's HomeAdvisor business. If you still log in through HomeAdvisor, your rules now sit in the Angi Leads FAQ.

Are Tampa homeowners still using Angi?

Nationally, yes, though the platform is shrinking on the pro side. Angi says consumers turned to its businesses for about 15 million projects in the year to June 2026. It also reports about 106,000 average monthly active pros in Q2 2026, down from about 111,000 in Q4 2025.

Angi doesn't break its numbers out by metro, so nobody outside the company can tell you how many Hillsborough or Pasco homeowners use it. What the national filings do show:

• Demand is real but flat. Total service requests were about 3.48 million in Q4 2025, down 4%, per the Q4 2025 earnings release. Requests from Angi's own sites and apps rose 15%. Requests from partner networks fell 69%.
• Pros are leaving. The same release shows active pros down 23% year over year and average monthly churn of 6.0%.
• Revenue is down. The Q2 2026 Form 10-Q shows $486.2 million in first-half revenue, versus $524.1 million a year earlier.

Part of that drop was a choice Angi made. Its Q1 2025 shareholder letter describes homeowner choice: the homeowner picks pros from a list, and only those pros get the lead. Angi cut weaker auto-matched leads and reported better pro retention. If your bad memories of Angi date from 2018, the product has changed. Judge it on today's numbers, in your own books.

How does Angi bill a Florida contractor today?

Angi doesn't post a public rate card. Its help center says lead prices vary by project size, type and location, and that the charge hits as soon as a lead is sent. Contractors report leads around $15 to $85, a membership of about $300 a year, and Angi Ads starting near $300 a month.

Angi's own 10-K lists the ways it makes money from pros: fees per match whether or not the pro gets the job, membership subscriptions, advertising contracts, and pre-priced services booked by the homeowner. Here is how that plays out on your card:

• Angi Leads (old HomeAdvisor): pay per lead. The Angi Leads FAQ says a Market Match lead goes to up to four pros. You may pay more when a homeowner picks you directly.
• Angi Ads: a monthly ad budget to promote your profile. Contractor-reported spend starts around $300 a month.
• Membership: contractor-reported at about $300 a year. During the period the FTC reviewed, HomeAdvisor's fee was $287.99 a year plus leads.

The ranges come from Housecall Pro's 2026 Angi guide, which says outright that Angi doesn't publish official pricing. We are not going to invent a Tampa-specific price. Ask your rep for lead prices by job type in your zip codes, in writing.

Read the credit rules before you sign. Angi's lead credit article allows credits for bad contact info, wrong location, wrong service, or duplicate charges within 45 days. It does not cover a homeowner who never answers, hires someone else, or was just collecting quotes. Credits expire in six months, and annual subscription pros can't get them. After a storm, when price shoppers flood every platform, that rule bites.

What did the FTC and the courts decide about HomeAdvisor?

The FTC charged in 2022 that HomeAdvisor misled contractors about lead quality and how often leads became jobs. Its January 2023 order required up to $7.2 million in payments and banned those claims. A separate contractor class action in Colorado has largely gone HomeAdvisor's way since 2024.

The details, from the FTC's order announcement:

• The conduct went back to at least mid-2014.
• The FTC said HomeAdvisor overstated lead quality, misstated where leads came from, and claimed job rates it couldn't back up.
• Some pros were told the mHelpDesk add-on, $59.99 a month, was free.
• The Commission approved the final order in April 2023.

In November 2023 the FTC announced more than $3 million in refunds to home service businesses, with a claims process for mHelpDesk charges.

The private case, Airquip v. HomeAdvisor, was filed in Colorado federal court in 2016. In January 2024 the judge declined to certify a class over the bad-lead claims, while certifying a smaller class tied to profiles of pros who had stopped paying, according to Law360. The court's published opinions show summary judgment for HomeAdvisor on several counts in September 2024. In March 2025 the court refused a second bid to certify the broad class. We found no public settlement or final judgment. Check the docket before you believe a payout rumor.

Fair is fair: the FTC matter settled allegations without a trial, and homeowner choice tackles the exact lead-quality problem regulators raised. The lesson isn't "Angi is a scam." It is "measure every paid lead to a paid invoice."

What does one booked job from Angi cost a Tampa Bay plumber?

Add up a month of Angi charges and divide by the jobs that turned into paid invoices. For many service trades, a healthy number is under one third of gross profit per job. Above that, you are trading your margin for volume, and the customer still belongs more to Angi than to you.

A worked example for a plumbing shop in Brandon. Say you buy water-heater and drain leads through Angi. These are assumptions; swap in your numbers.

Now the profit side. Say your average ticket on these jobs is $900 at 40% gross margin. That is $360 gross profit. At $241 per job, Angi takes about 67% of the profit. You keep roughly $119 per job before truck, fuel and office time.

Where it gets better: answer faster. Reaching 85% of leads instead of 65% gives you about 51 conversations and about 14 jobs. Cost per job drops to about $190. Where it gets worse: a slow summer when half your leads are price shoppers who never call back, and none of them qualify for credits.

Get your 90-day plan — thirty minutes with Mike, zero pitch, and you leave knowing the three fixes that will ring your phone first.

Why does owned demand pay off faster in Tampa Bay?

Tampa Bay keeps adding homeowners, and storms create sudden waves of urgent work. A business with its own reviews, Google profile and website catches that demand directly at no per-lead cost. A business that relies on Angi pays for every call, including the surge it would have gotten anyway.

The local numbers back this up:

• Pasco is booming. Census estimates show Pasco County grew 20.0% from 2020 to 2025, to about 674,500 people, with 75.7% of homes owner-occupied. Wesley Chapel and Land O' Lakes are full of newer homes whose owners don't have a go-to plumber or roofer yet. See Census QuickFacts for Pasco County.
• Hillsborough is huge. Hillsborough County reached about 1.57 million people in 2025, up 7.8% since 2020, with a median owner-occupied home value of $371,500, per Census QuickFacts.
• Storms spike demand. The National Hurricane Center's report on Hurricane Milton records Milton coming ashore on Siesta Key as a Category 3 in October 2024, with gusts to 83 knots measured in Tampa Bay and 45 tornadoes on land in Florida. After an event like that, homeowners search in a panic and call whoever shows up first with solid reviews.

AI search is now part of that first look. BrightLocal's 2026 Local Consumer Review Survey found 45% of consumers use AI tools for local recommendations, up from 6%. When someone in Lutz asks an AI assistant for a plumber who handles slab leaks, it answers from reviews and readable web pages. An Angi profile you rent doesn't build that footprint for your own name.

The same survey shows how picky homeowners are: 74% only weigh reviews from the past three months, 68% need at least four stars, 31% only use 4.5 stars and up, and 47% skip a business with fewer than 20 reviews.

What should a Tampa Bay contractor do about Angi this month?

Don't cancel in a panic, and don't keep paying on autopilot. Measure your true cost per booked job for the last 90 days, cut the job types that lose money, and move that budget into reviews, your Google Business Profile and a website both homeowners and AI crawlers can read.

A few build notes. AI crawlers such as GPTBot, ClaudeBot and PerplexityBot generally don't run JavaScript, so key text on service and city pages should be in the plain HTML. Schema is fine to have, but it won't by itself get you cited by AI tools. Local SEO usually shows measurable results in three to six months, with the biggest gains in months six to twelve. If you need a new site to do it, our website pricing is public: a landing page is $995, a five-page site is $2,495, and a ten-page site with a blog is $4,495. Or call 865-382-7007 and we'll talk it through.

At Forty-Second Street we see one pattern over and over: the owners who quit lead platforms cleanly are the ones who built their review flow first. Here is your list:

1. Export 90 days of Angi charges and match them to paid invoices. Calculate cost per booked job by job type.
2. Get your rep to put lead prices, contract length and cancellation terms in writing.
3. Pause the job types where Angi takes more than a third of gross profit.
4. Send a review request by text after every finished job, every week, so your reviews stay inside the three-month window.
5. Complete your Google Business Profile: every service, every town from Clearwater to Wesley Chapel, and hurricane-season hours.
6. Check that your service and city pages show their text with JavaScript turned off.
7. Ask ChatGPT and Google's AI who the best company in your trade is in your town, and note who gets named.

Frequently asked questions

What is Angie's List called now?

It is called Angi. In March 2021 the company renamed itself from ANGI Homeservices to Angi Inc. and changed the Angie's List brand to Angi. It also owns HomeAdvisor, whose pro product is now called Angi Leads. Since IAC finished its spin-off on April 1, 2025, Angi has been a fully independent public company trading as ANGI.

Does anyone use Angie's List anymore?

Plenty of homeowners still do. Angi reports about 15 million projects in the 12 months to June 30, 2026. The pro side is shrinking, though: about 106,000 average monthly active pros in Q2 2026, and revenue down 13% in 2025. Angi doesn't publish figures for Tampa Bay specifically, so test it against your own job data.

What is the lawsuit against Angie's List?

The best-known case is the FTC's action against HomeAdvisor, which Angi owns. A 2023 order required up to $7.2 million in payments over misleading lead claims, and the FTC sent more than $3 million to businesses. A private contractor class action in Colorado lost its broad class bid, and a second attempt was denied in March 2025.

What company did Angie's List take over?

None. Angie's List was combined with IAC's HomeAdvisor business in a deal that closed on September 29, 2017, creating ANGI Homeservices. That company later renamed itself Angi Inc. in March 2021. So Angie's List was absorbed into the HomeAdvisor side of IAC rather than buying anyone, and the merged company became independent in April 2025.

How much does Angie's List charge a fee?

Angi doesn't publish prices for pros. Its help center says lead costs depend on job size, type and location, and you pay when the lead is sent. Contractor-reported figures run about $15 to $85 per lead, about $300 a year for membership, and around $300 or more a month for Angi Ads. Get a written quote.

Is Angi worth it for Tampa Bay contractors after hurricane season?

Sometimes, for filling slow weeks. But storm surges bring urgent calls that a business with strong reviews and a solid Google profile can catch without paying per lead. Track cost per booked job. If Angi takes more than about a third of your gross profit per job, shift that money toward owned demand.

The bottom line

Angie's List is now Angi, it owns HomeAdvisor, and it has run on its own since April 2025. It still connects millions of homeowners with pros, and homeowner choice made its leads better than the ones the FTC challenged. But you pay per lead, win or lose, you compete with other pros on many of them, and Angi doesn't publish its prices. In a market growing as fast as Pasco and Hillsborough, the cheaper long-term play is to be the name Tampa Bay homeowners and AI tools already trust. Book a free call and get a 90-day plan for your websites and marketing

Sources

• U.S. Securities and Exchange Commission, Angi Inc. Form 10-K for fiscal year 2021, 2022.
• CNN, Angie's List changes its name in a complete rebranding, 2021.
• Angi Inc., IAC Completes Spin-Off of Angi, Now an Independent Company, 2025.
• Angi Inc., Q1 2025 Shareholder Letter, 2025.
• Angi Inc., Angi Inc. Q4 2025 earnings release, 2026.
• U.S. Securities and Exchange Commission, Angi Inc. Form 10-Q for the quarter ended June 30, 2026, 2026.
• Angi, Angi Leads FAQ, 2026.
• Angi, How to request a lead credit, 2026.
• Housecall Pro, What is Angie's List? How Angi works, 2026.
• Federal Trade Commission, FTC Order Requires HomeAdvisor to Pay Up To $7.2 Million and Stop Deceptively Marketing its Leads for Home Improvement Projects, 2023.
• Federal Trade Commission, FTC Returns More than $3 Million to Businesses that Paid for HomeAdvisor Memberships, 2023.
• Law360, Colo. Judge Splits Class Cert In HomeAdvisor Fraud Row, 2024.
• U.S. Government Publishing Office, Airquip, Inc. v. HomeAdvisor, Inc. court opinions, 2025.
• CourtListener, Airquip, Inc. v. HomeAdvisor, Inc. (order of March 11, 2025), 2025.
• U.S. Census Bureau, QuickFacts: Pasco County, Florida, 2025.
• U.S. Census Bureau, QuickFacts: Hillsborough County, Florida, 2025.
• National Hurricane Center (NOAA), Tropical Cyclone Report: Hurricane Milton, 2025.
• BrightLocal, Local Consumer Review Survey, 2026.

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See where you stand: get a free AI visibility audit and find out whether Tampa Bay homeowners can actually find you in Google and AI search.