WhatConverts

What is WhatConverts?

WhatConverts is lead tracking software. It shows which ad, search, or page brought in each phone call, form, and chat. It gives you tracking phone numbers, records calls, and puts every lead in one dashboard. It works with Google Ads, Facebook Ads, and Google Analytics, and it lists HVAC and plumbing as industries it serves.

What does WhatConverts do?

• Call tracking: You get tracking phone numbers that show which ad or page made someone call, and calls can be recorded and typed out.
• Form and chat tracking: It records which source sent each web form and chat, along with the full chat text.
• Lead dashboard: Every call, form, and chat lands in one list that you can search, filter, and mark as a real lead.
• Campaign and keyword reports: Reports show which campaigns and search words bring in leads, and you can have them emailed on a schedule.
• Ad platform links: It connects with Google Ads, Bing Ads, Facebook Ads, and Google Analytics.
• Zapier link: Through Zapier, a tool that links apps, it can send leads to more than 2,000 other apps, like your CRM.

How much does WhatConverts cost?

WhatConverts plans for one business start at $30 a month for Call Tracking. Plus is $60, Pro is $100, and Elite is $160 a month. Each plan includes a $30 usage credit, and extra numbers or minutes cost more. Every plan has a 14-day free trial. Prices were checked on whatconverts.com in October 2026 and can change.

How can a contractor use WhatConverts?

• An HVAC company can see that most of its install calls came from Google Ads, not Facebook. Then it can move its ad money to what works.
• A plumbing company can listen to recorded calls and mark which ones turned into booked jobs. That shows the real cost of each job won.
• A roofing company can see which page on its site sends the most quote forms after a storm, and which search words bring them in.

WhatConverts pros and cons

Pros

• Tracks calls, forms, and chats in one place, not only one of them.
• Low starting price with a 14-day free trial.
• Names HVAC and plumbing as industries it is built to serve.

Cons

• Extra numbers, minutes, and usage cost more on top of the plan.
• Higher-tier tools like multi-touch reports cost more each month.
• It does not run your ads. You still need someone to manage them.

Who should skip WhatConverts?

Skip WhatConverts if you do not spend money on ads or only get leads from word of mouth. If you only get a few calls a week, you may not need tracking numbers yet.

WhatConverts alternatives

WhatConverts is about tracking leads. These tools cover other parts of your ad work, so pick based on what you need most.

• Motion: pick it if you run lots of social ads and want to see which pictures and videos work.
• Diginius: pick it if you want ad reports from many platforms in one place.
• Vibe: pick it if you want to run your own streaming TV ads.

See every option in Marketing & Ads.

Questions about WhatConverts

Does WhatConverts have a free trial?

Yes. Every WhatConverts plan has a 14-day free trial. There is no free plan after the trial ends.

How much does WhatConverts cost?

Plans for one business start at $30 a month and go up to $160 a month. Each includes a $30 usage credit, and extra usage costs more.

Does WhatConverts work with Google Ads?

Yes. WhatConverts connects with Google Ads, Bing Ads, Facebook Ads, and Google Analytics. That lets you tie each lead to the ad that sent it.

Is WhatConverts good for HVAC and plumbing companies?

WhatConverts lists HVAC and plumbing among the industries it serves. It fits shops that pay for ads and want to know which ones bring calls.

Not sure which tool fits your business? Book a free call and we will help you choose.