Claap
Records sales calls, writes notes, and updates your customer list.
Heads up: some links here are partner links. If you buy, we may earn a small fee. It never costs you extra.
What it does
Claap records and studies sales calls on Zoom, Google Meet, or phone. It writes notes and updates your CRM, a place to keep track of your customers. It points out worries and buying signs.
Who it is good for
Good for sales teams that want notes without typing.
Pro tip
Record estimate calls so you remember what each homeowner asked for.
What is Claap?
Claap is an AI tool that records sales calls and meetings. It works with Zoom, Google Meet, Microsoft Teams and phone dialers. It writes notes, fills in your CRM, a place to keep track of customers, and points out worries and buying signs. Claap has a free plan, and paid plans start at $32 per user per month.
What does Claap do?
- Call recording: It records calls on Zoom, Google Meet, Microsoft Teams and phone dialers like Aircall.
- In-person meetings: Its mobile app can record a sales talk you have face to face.
- AI notes: It writes notes after each call, so nobody has to type them from memory.
- CRM updates: On the Business plan, it fills in fields in HubSpot, Salesforce or Pipedrive.
- Call scoring: It scores calls with sales methods like BANT or MEDDIC, or your own checklist.
- Many languages: It transcribes more than 99 languages.
How much does Claap cost?
Claap has a free Basic plan with 10 videos per user and 300 minutes in total. The lowest paid plan is Pro at $32 per license per month billed yearly, or $40 billed monthly. Business is $60 per license per month billed yearly and adds CRM updates and AI coaching. The page says you can ask sales for a trial of paid plans. Prices were checked on claap.io in October 2026 and can change.
How can a contractor use Claap?
- A roofing sales rep can record the kitchen-table pitch with the mobile app and get notes on the homeowner's worries about price and timing.
- An HVAC company with a sales team can score each system replacement sales call against the same checklist to coach new comfort advisors.
- A solar or electrical contractor can have call notes go straight into HubSpot so the office knows what the customer asked for.
Claap pros and cons
Pros
- Free plan to try it.
- Records in-person sales talks, not only video calls.
- Writes notes and fills in the CRM for you.
Cons
- Price goes up with each user.
- CRM updates need the $60 Business plan.
- Built for sales teams, not small crews without a sales rep.
Who should skip Claap?
Skip Claap if the owner runs every sale alone and few calls happen on Zoom or a dialer. You may not get enough from it. Contractors with a few in-home sales reps get the most out of it. It helps a sales manager coach reps without riding along on every call. If you have no CRM yet, set that up first, because Claap works best when it has a CRM to fill in.
Claap alternatives
Claap adds notes and coaching on top of a CRM. If you need the CRM itself, these sales tools in our directory fit better, and some can work side by side with Claap.
- Close: pick it for a CRM with calling, email and texting built in.
- Pipedrive: pick it for a simple CRM with a clear view of every deal.
- Salesflare: pick it for a CRM that fills itself in from your email and calendar.
See every option in Sales & CRM.
Questions about Claap
Does Claap have a free plan?
Yes. The Basic plan is free. It allows 10 videos per user and 300 minutes in total.
How much does Claap cost?
Pro is $32 per license per month billed yearly, or $40 monthly. Business is $60 per license per month billed yearly, or $75 monthly.
Does Claap work with HubSpot?
Yes. Claap works with HubSpot, Salesforce, Pipedrive and Attio. These CRM links are on the Business and Enterprise plans.
Can Claap record phone and in-person calls?
Yes. It works with dialers like Aircall on Pro and above. Its mobile app can record in-person meetings, like a sales visit at a customer's home.
Not sure which tool fits your business? Book a free call and we will help you choose.
