Do you sign an exclusivity agreement so you won't take on my direct competitor?

Yes, and we think you should insist on it. We work category-exclusive by trade and territory — if we're driving leads for your roofing company in Brandon and Riverview, we won't take on another roofer competing for the same homeowners. It's a conflict of interest to optimize two businesses fighting over the same map pack and keywords.

We define the boundary clearly in writing: your trade, your core service areas, and any expansion markets you're planning, so there's no ambiguity later. We may serve a different trade in your city, or your same trade in a non-overlapping market like Clearwater versus Wesley Chapel, but never a direct competitor in your footprint. If a competitor approaches us for your territory, you're protected. Ask any agency for this in writing before you sign — plenty won't give it.