Strategy coaching · Tampa Bay
A strategist in your corner. Two hours a month. No agency required.
Mike Carleton has spent 30 years deciding what businesses should say, charge and stop doing. He wrote two books on it and has worked with about 2,500 companies since 2010. Coaching puts that in your business for two hours a month while your own people run the day to day.
Mike Carleton
Founder, Forty-Second Street · Wesley Chapel, FL · Author of VISIBLE and KEPT
Brand and marketing strategy for contractors, practices, firms and shops across Tampa Bay and East Tennessee.
My bookshelf: the business books that changed my life →Who it is for
Owners who are tired of guessing and not ready to hand it all off.
You are the marketing department
You post, you boost, you answer the reviews at 10pm. Nobody has ever told you which of it moves the phone and which of it is habit.
You have hands, not a head
A VA, a freelancer, a nephew with Canva. Good people who need a plan from someone who has made these calls a few hundred times.
You want to decide before you spend
Coaching is the cheapest way to get the strategy right. If you later want it built, the plan is already on paper and nobody has to start over.
How a month works
Two calls. Real decisions. A recap you can hand to your team.
Two 60-minute sessions a month with Mike, phone or video. You set the agenda. He asks the questions you have been avoiding, makes the call with you, and sends a short written recap so the decision does not evaporate by Friday.
- ✓Typical agenda items: a price increase, a new service line, a hire, a website that is not converting, an ad budget, a competitor who keeps showing up first
- ✓What you get: the decision, the reasoning, the next three moves, in writing
- ✓Between calls: your team executes. The fee pays for judgment, not for hours
- ✓No contract. Most owners stay because the next decision shows up before the invoice does
What we work on
Six kinds of strategy. Whichever one your business is stuck on.
Brand strategy
The reason to choose you, in words a customer repeats to a neighbor.
Read more →Marketing strategy
Where to show up, what to say, and what to quit paying for.
Read more →Search & AI strategy
Being the name Google and ChatGPT hand over when Tampa Bay asks.
Read more →Advertising strategy
Which ads, what budget, and how you will know they worked.
Read more →Content strategy
What to publish so people trust you before they ever call.
Read more →Growth strategy
Reviews, referrals and repeat customers, turned into a system that runs.
Read more →The deal
$499 a month buys two hours of Mike. That is the whole invoice.
No setup fee, no twelve-month term, no pitch at the end of the call. If you decide you want our team to build what we agreed on, that is a separate price, in writing, before anyone starts.
Book a free first call- ✓Two 60-minute sessions a month, phone or video, with Mike himself
- ✓Written recap and next moves after each session
- ✓Bring your office manager or marketing person at no extra cost
- ✓Month to month. Cancel at the end of any month
- ✓First 30-minute call is free, so both sides can decide
Questions people ask first
Plain answers.
Is this a course?
No. No modules, no workbook, no group call. It is two private sessions a month about your business, with the person who would otherwise be running your account.
Who am I talking to?
Mike Carleton, the founder, every time.
I am not a contractor. Does this still fit?
Yes. Home services is where our benchmarks run deepest, but coaching clients include practices, law offices, salons, shops and product brands. If customers find you on Google and read your reviews before they call, the same strategy applies.
What if I need more than two hours?
Then you probably need execution, not more coaching. That is the Growth System, and we will tell you so on the call instead of stretching coaching to cover it.
What does the free first call cover?
Thirty minutes. Mike looks at your website, your Google listing and what AI says when someone in Tampa Bay asks about your category, and you tell him what you are trying to decide. You leave with a next step whether or not you sign up.
The first call is free. Start there.
Thirty minutes with Mike, no pitch. If coaching is the right fit, your first paid session gets booked before you hang up.
Or call (813) 564-0500. Veterans and active duty get 10% off coaching, same as every other service.
