Recurring plans from 88 to 341 in twelve months
A Clarksville pest control company sold one-off treatments and forgot the customer. Building the recurring side changed the business.
The situation
Red River did good work but sold mostly one-time treatments, with no reason for a customer to think about them again.
Revenue restarted from zero every month and routes were scattered across the county.
The problem
A dead customer list: hundreds of past customers, few on a plan, no reminders and no seasonal offers.
Routing by whoever called, so techs burned hours driving between distant jobs.
The work
The results
Measured in their field-service software and accounting across twelve months against the prior twelve.
Recurring plans rose from 88 to 341. Revenue per route rose 52%. Customer lifetime value roughly 2.4x.
Honest note: plan pricing changed mid-year, so part of the LTV lift is price, not just retention.
We stopped chasing one-time sprays and started building a book of business that renews itself.
In any drive-to-the-customer business, revenue per route mile decides profitability more than lead count.
Reactivate the list you already have, sell a plan, and market by density instead of chasing every job across the county.
