From 9 leads a month to 63 through local search
A Cleveland pressure-washing company relied on Facebook and referrals. Local search and a real booking path built a predictable pipeline.
The situation
Ocoee did clean work but lived and died on Facebook posts and word of mouth, which meant feast-or-famine scheduling.
The owner wanted a lead source that did not depend on the algorithm or the season.
The problem
Almost no local search presence: a bare Google Business Profile, one service category, and no service-area pages.
No online booking path, so the leads they did get leaked at the 'call us' step.
The work
The results
Measured in Google Business Profile Insights and their booking tool.
Leads rose from 9 a month to 63. Map Pack impressions rose 3.4x across Bradley County. Cost per booked job settled at $28.
Seasonality is real here; spring skews high, so the annualized average is lower than the peak months shown.
I used to pray for referrals. Now the calendar fills itself from Google.
If you rely on referrals and social, you have a discoverability problem you can measure and fix.
Nine categories on your profile, a page per service and city, and an online booking path capture demand you are already earning.
