Website conversion rate tripled from 1.2% to 3.6%
A Franklin landscape company had plenty of traffic and almost no inquiries. The fix was the site, not the SEO.
The situation
Harpeth ranked well and drew roughly 3,200 sessions a month, converting about 38 into inquiries. The owner had budgeted for more traffic.
She did not need more traffic; she needed the traffic she already paid for to do something.
The problem
The site rendered in 6 seconds on mobile, where most visitors were, and a third left before seeing anything.
The homepage led with company history, buried the portfolio, and offered one generic contact form.
The work
The results
Measured in GA4 and Search Console across matched 90-day windows, traffic held flat.
Conversion went from 1.2% to 3.6%. Consultation requests rose 198%. Mobile LCP improved from 6.0s to 1.5s.
No new traffic was bought during the window; the entire gain came from the existing audience.
Same visitors. Three times the calls. I was about to spend that money on more ads.
Before buying traffic, find out what your current traffic is worth.
Run your homepage through PageSpeed Insights on mobile. Over four seconds LCP is the most expensive line item on your site.
