How do I run a win-back campaign on customers I haven't seen in years?

Segment the list by last service date and trade, then send a short, specific offer by email and text. Customers 12 to 24 months out respond best to a seasonal reminder, while records three to five years old need a stronger reason, such as a tune-up price or a free system health check.

Write it as if it comes from the owner, name the exact work you did and roughly when, and keep it under 100 words with one link. Run it during a slow month, expect modest response rates, and follow every reply with a phone call instead of more email. Upload the same list to Google and Meta as a customer match audience.

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