Who inside a home-service company should own AI search visibility?

One named person, usually the office manager or whoever already owns the Google Business Profile, with the owner reviewing a short monthly report. The work is not technical enough to need a developer day to day, but it dies immediately when it is everybody's job.

Give that person four standing tasks: keep listings and hours accurate, run the review request process after every completed job, post the questions customers actually ask so they can be turned into content, and run the same set of AI prompts monthly to see who gets named. The schema, site structure, and content production are the parts worth handing to an agency.

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