Who should own and enforce a brand style guide in a small contracting company?

One named person, usually the owner or the office manager, has to be the final approver on anything that carries the logo. Style guides fail in contracting companies because a wrap shop, a sign vendor, and a nephew with Canva all get to make design decisions and nobody is checking.

Keep the guide short: logo files, exact color codes, two fonts, spacing rules, and a list of what is not allowed. Store it in one shared folder with the actual artwork files, and hold to one rule — nothing gets printed, wrapped, or posted until the approver has seen it.

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