Where should I put a call tracking number so it does not break my NAP?

Put the tracking number in the primary phone field of your Google Business Profile and move your original number into the additional phone field. Google supports this arrangement and it preserves the citation match that local rankings depend on.

On the website, use dynamic number insertion so the tracking number only swaps in for visitors while your real number stays in the HTML, the schema markup, and the footer. Never let a tracking number spread into directory listings such as Yelp, Angi, BBB, or chamber sites. Audit your top citations once a quarter so name, address, and phone read identically everywhere.

Not sure your tracking is clean? Book a free audit →