When should I turn my Google Ads off?

Turn ads off when you cannot answer the phone, when you are booked out further than a customer is willing to wait, or when the account has run long enough with clean tracking to prove it loses money on every job. Everything else is a reason to fix the campaign, not to kill it.

Before pausing, check the boring causes: unanswered calls, a slow landing page, missing negatives, or bidding on services you do not actually want. If you truly need to pull back during a busy stretch, lower budgets and tighten to your highest-margin services instead of switching everything off, because restarting a paused account means rebuilding bidding history and losing momentum.

Not sure whether to pause or fix? Book a call and we will look →