When should a Tampa HVAC contractor start marketing for AC season?

A Tampa HVAC contractor should start marketing for AC season in January or February, not May. SEO and Google Business Profile work typically take three to six months to move, so what you publish in winter is what pays you at peak.

Use the slower weeks to build service-area pages, clean up name, address and phone citations, and grow review velocity while techs have time to ask. Then shift budget into Local Services Ads and Google Ads from May through September when volume and cost per click both climb. Snowbird season adds a March and April window for pre-season checkups before owners head north.

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