What happens if my results are slow in the first 90 days?

If leads are not moving by day 90, we change the plan, not the reporting. In most home-service markets the first 90 days build the foundation, technical fixes, Google Business Profile optimization, service and city pages, and review flow, while Maps and paid traffic produce the earliest calls.

When the trend is flat we check three things: whether the right keywords are targeted, whether the site converts the traffic it already gets, and whether calls are answered and followed up within five minutes. Slow results are usually a conversion or speed-to-lead problem, not a traffic problem.

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