What should I look at on a weekly marketing dashboard?

Watch six numbers weekly: total leads, calls answered versus missed, speed to first contact, booked jobs, cost per booked job, and revenue by channel. Everything else belongs on a monthly or quarterly report.

Add two supporting views, Google Business Profile calls and direction requests, plus new reviews this week. Keep rankings and impressions on the monthly report, because weekly ranking noise makes owners change strategy far too often. Run the review every Monday morning at the same time with the same six numbers, and give one person the job of explaining any number that moved more than about 20 percent.

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