What is WebP and do my job-site photos need it?

WebP is an image format that renders the same photo at roughly 25 to 35 percent smaller file size than JPEG, and every current browser supports it. Yes, your job-site photos should be served as WebP or AVIF, because before-and-after galleries are usually the heaviest thing on a contractor site.

Resize before you compress: a phone photo is often 4,000 pixels wide when the slot on the page is 800. Export at the size actually displayed, convert to WebP, keep quality around 75 to 80, and write descriptive alt text like new shingle roof in Riverview instead of IMG_4471.

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