Should I put video on my service pages?

Yes, and one short video per core service page is usually enough. A 45-to-90-second clip of the owner explaining what the job involves, what it costs, and what can go wrong does more for close rate than a polished brand film.

Host it on YouTube and embed it so the page stays fast, and add a transcript or caption block underneath, since that text is what search engines and AI assistants can actually read. Film with a phone in decent light and skip the intro music.

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