How do I add UTM tracking to my Google Business Profile website link?

Put the tagged URL directly in the profile's website field, for example yoursite.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-tampa. Use a different campaign value on the appointment link, each menu or service link, and each location's profile so you can tell them apart in GA4.

Without tags, profile clicks land in GA4 mixed into organic Google traffic and you cannot separate map traffic from blue-link traffic. Make sure the tagged URL loads directly with no redirect chain, then build a GA4 exploration filtered to that campaign to see sessions, form fills, and calls coming from Maps.

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