How do I tag my ads and emails with UTMs?

Add five parameters to every link you control: source, medium, campaign, content, and term. A paid social link would end with ?utm_source=facebook&utm_medium=paid_social&utm_campaign=ac_tuneup_spring.

Keep a shared spreadsheet of approved values so nobody types three versions of the same source in one month, and always use lowercase. Tag paid ads, email blasts, QR codes on truck wraps and yard signs, and links inside Google Business Profile posts. Never tag internal links between pages of your own site, and make sure your forms and call tracking pass UTM values into the CRM record so attribution survives all the way to the booked job.

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