Why do some truck wraps generate calls and others just look nice?

Wraps that generate calls are readable in about three seconds from two lanes over. That means a large company name, one dominant color, the service spelled out in plain words, and a phone number or short domain set in type big enough to read at highway speed.

Wraps that only look nice are usually crowded with swooshes, five service icons, license numbers, and social handles in small type. Load the essentials onto the back doors, where drivers sit behind you at a light on Dale Mabry, and keep the sides to name, trade, and one way to reach you.

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