How do I track marketing by service line and by profit, not just leads?

Tag every lead with its service line at intake, then push closed revenue and gross margin back against it so you compare profit per channel rather than leads per channel. A drain cleaning lead and a repipe lead cost about the same to buy and are worth very different amounts.

Practically that means unique tracking numbers or UTMs per campaign, required source and service fields in the CRM, and a monthly report showing leads, booked jobs, revenue and gross margin by service line and channel. Once owners can see it, budget usually shifts toward the two or three lines quietly carrying the company.

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