Is text or a phone call better for following up with a new lead?

Call first, then text. A phone call within five minutes wins the most jobs, and a text sent right after keeps the thread alive when nobody picks up.

A cadence that works for home services: call immediately, text within two minutes if the call goes unanswered, email the quote or booking link within the hour, then alternate call and text over the next three days. Texts get read fast and are easy for a homeowner to answer between meetings, while email is where the estimate, photos, and financing details belong. Always text from the same tracking number the customer already saw.

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