Should I switch marketing agencies in the middle of busy season?

Usually yes, if the current agency is not producing, because waiting costs you more than the transition does. The one exception is if you are already at capacity and cannot service more work, in which case the switch can wait until the schedule loosens.

Protect the assets before you make the move. Make sure you own the domain, the website files, the Google Business Profile, the Google Ads account, the GA4 property, and the call tracking numbers, and get administrative access in your own name before you give notice. A ninety-day ramp starting in July still beats a ninety-day ramp starting in November when Tampa AC and roofing demand shifts.

Thinking about a change? Book a call and we will review what you own →