Subcontracting is good for smoothing revenue and poor as a growth strategy on its own. The work is steady and the marketing cost is near zero, but you build no brand, collect no reviews, and a single relationship can be half your revenue and end with one phone call.
Use sub work to cover fixed costs while you build your own demand, and set a ceiling, commonly 30 to 40 percent of revenue from any one partner. Every dollar of margin from sub work should fund the assets you keep: your website, your Google Business Profile, your review count and your customer list.
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