What is the best way to structure a customer referral program?

Keep it simple enough to explain in one sentence, and pay both sides. A structure that works in home services is a fixed credit or gift card for the referring customer once the referred job is completed and paid, plus the same amount off the new customer's first service.

Give every customer a personal referral link or a card the tech hands over, track redemptions in the CRM, and pay within a week so word gets around. Ask at the two moments people are happiest: right after a successful job and right after they leave a five-star review. Remind the full list twice a year by email.

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