How should I split my budget between SEO and Google Ads?

A common starting split for home-service contractors is roughly 60 percent SEO and 40 percent paid, then shifting further toward SEO as organic and Maps rankings compound. Ads and Local Services Ads buy calls this week; SEO lowers your cost per booked job over the next year and keeps producing after the spend flattens.

If you need work on the calendar immediately, invert it and lead with paid while the SEO foundation gets built. In Tampa Bay the split should also flex seasonally, since storm season and peak AC load justify pushing ad spend hard for a few weeks and pulling back after.

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