Should I keep buying leads from Thumbtack and HomeAdvisor?

Keep buying them only if you know your real cost per booked job, not your cost per lead. Most contractors quote the lead price and never divide by close rate, so a $60 lead that books one in eight becomes roughly $480 in acquisition cost per job, plus the hours spent chasing the seven that went nowhere.

Run that math for one month before you decide. If the number works and the platform fills genuine gaps in your schedule, it is a legitimate channel. If it does not, the honest comparison is what the same monthly spend would buy in an owned channel that keeps producing after you stop paying.

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