When should I shift my marketing budget across Florida's seasons?

Shift ahead of demand, not during it. In Tampa Bay that usually means pushing AC budget in late February and March before the first real heat, moving spend toward roofing, tree service, and restoration from May into hurricane season, and leaning on plumbing, remodels, and maintenance plans through the snowbird months from November into March.

Move budget in 20 to 30 percent increments and give each change three to four weeks before judging it. Keep organic SEO and Google Business Profile work steady all year, because those compound. It is the paid budget that should flex with the calendar.

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