Yes, and often more than the star rating does. AI tools read review text as third-party description of what you actually do, so reviews that say things like same-day AC repair in Brandon or fast response after the hurricane teach the model which jobs to recommend you for. A wall of five-star reviews that only say great job gives it nothing to work with.
You cannot script reviews, but you can prompt better ones. Ask at the moment of highest satisfaction and reference the specific job and neighborhood in your request, so customers naturally mention the service and the city. Replying to reviews with the same specifics adds another layer of readable text.
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