How do I advertise to homeowners who got a quote but never booked?

Build a remarketing audience from people who reached your quote or estimate page but never hit the thank-you page, then show them ads for 30 to 60 days across Display, YouTube, and search. For bigger jobs like roofs, remodels, and AC replacements, that window is exactly when homeowners are collecting a second and third bid.

Pair it with your CRM list uploaded as a Customer Match audience so past customers see maintenance and replacement offers. Keep the message tied to the stage: financing options, warranty terms, and how soon you can start beat generic branding. Remarketing budgets stay small, often a few hundred dollars a month, because the audience itself is small.

Want to stop losing quotes to the second bid? Book a strategy call →