Crawl and export every URL on the old site before you touch anything, then map each one to its match on the new site with a 301 redirect. Most ranking losses after a redesign come from URLs that quietly disappeared, not from the new design itself.
Keep the page titles, headings, and body copy on your best-performing pages instead of rewriting them for style. After launch, re-crawl for 404s, resubmit the sitemap in Search Console, and watch rankings weekly for 60 days. A dip in the first two to four weeks is normal; a dip that keeps going is a redirect problem.
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