What is a realistic cost per click and conversion rate for the trades?

In competitive Tampa Bay trades, search clicks commonly run somewhere between about $8 and $40 depending on the service, with emergency plumbing, water damage, and HVAC replacement at the high end and maintenance or handyman terms much lower. A focused service landing page typically converts somewhere in the 8 to 15 percent range.

Those two numbers set your cost per lead, and the number that actually matters is cost per booked job after your close rate. A contractor closing half of their leads at a $60 cost per lead is paying about $120 per job, which is fine for a roof replacement and painful for a drain clear. Price your ads against job value, not against a click.

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