Should I target a radius or a list of cities in Google Ads?

Use a radius when your service area is a clean drive-time circle around one shop, and use a city or zip list when Tampa Bay geography breaks that circle. A 25-mile radius drawn from South Tampa drops a large share of its reach into the bay and pushes you across bridges you would rather not cross for a service call.

For most Tampa Bay contractors the stronger setup is targeting specific cities and zip codes across Hillsborough, Pinellas, and Pasco with bid adjustments favoring the areas with your best margins. Also set location options to presence rather than presence or interest, or you will pay for out-of-state searchers researching the area.

Want your ads aimed only at profitable zip codes? Book a free audit →