Why is my Google Ads Quality Score low on my Tampa service pages?

Quality Score drops when the keyword, the ad, and the landing page do not say the same thing. Sending every ad to your homepage is the most common cause: someone searching water heater replacement in Clearwater lands on a generic company page, leaves, and Google reads that as a poor experience.

Fix it by giving each service its own page with the service and city in the H1, ad copy that repeats the same phrase, a click-to-call button above the fold, and a page that loads fast on mobile. Better relevance lowers your cost per click and lifts ad rank at the same time, which makes it the cheapest improvement available in most contractor accounts.

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