Yes, weekly at minimum. Profiles that receive a steady stream of fresh job photos and short posts tend to hold Map Pack visibility better than profiles that sit untouched for months.
Upload three to five new photos a week straight from completed jobs, mixing exterior, in-progress, team, and equipment shots, and add a one-line caption naming the service and the area, such as a heat pump changeout in Riverview. Avoid stock imagery entirely. Pair the photos with a weekly update post and a monthly offer post, and give one person ownership so it still happens during busy season.
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