Is Performance Max worth running for a home services company in Tampa?

Performance Max can work for home services, but only after your search campaigns and conversion tracking are already solid. PMax spends across YouTube, Display, Discover, Gmail, and Search with very little visibility into where the money went, so a contractor who runs it first usually buys cheap form fills instead of real jobs.

If you do run it, feed it only phone calls and booked appointments as conversions, add brand and job-seeker terms to the account-level negative list, and keep geo targeting tight across Hillsborough, Pinellas, and Pasco. Give it four to six weeks before judging it, and compare cost per booked job rather than cost per lead.

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