What negative keywords should every Tampa contractor add to Google Ads?

Every home-service account needs negatives for jobs, DIY, training, and price shopping: hiring, salary, jobs near me, apprentice, school, course, how to, DIY, free, cheap, used, parts, rental, wholesale, plus the names of brands you do not service. Those terms drain budget daily and almost never book work.

Build a shared negative keyword list at the account level so it applies to every campaign, then read the search terms report weekly for the first two months and add anything that is not a paying job. Tampa accounts also want negatives for cities outside your service radius, adjacent trades you do not offer, and competitor names you have no interest in paying for.

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