Which keyword match types work best for emergency service searches?

Use phrase and exact match for your money terms and keep broad match on a short leash. For searches like emergency AC repair Tampa or burst pipe Brandon, exact and phrase put you in front of people describing the exact problem you fix, while broad match pulls in research, parts shopping, and unrelated queries.

Broad match can still earn its place once you have call conversions feeding Smart Bidding and a mature negative list, and it is often the only way to discover new phrasing. Run it in its own campaign with its own budget so it cannot eat proven exact-match traffic, and review search terms weekly to promote winners and block the rest.

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