Should I put my budget into Local Services Ads or Google Ads first?

Start with Local Services Ads if your trade is eligible and you want phone calls, then add Google Ads search once LSA is capped out. LSA charges per lead instead of per click and sits above the regular search results, so it usually returns the cheapest booked job of anything you can buy.

The catch is volume. LSA alone rarely fills a schedule because Google limits how many leads it sends you. A common split for a Tampa home-service company is to fund LSA to its weekly ceiling first, then put the remaining budget into tightly targeted search campaigns for the services and cities LSA does not cover well.

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