Add one only if someone or something answers within seconds, every time. A chat box that sits unanswered for an hour converts worse than no chat at all, because the homeowner believed they had reached you and moved on to the next company.
AI chat widgets solve the coverage problem and can qualify the job, give a price range, and book straight into your calendar at 9pm on a Sunday. Set clear handoff rules to a human for pricing edge cases and emergencies, feed it your real service area and services, and track chat as its own lead source so you can see whether it produces booked calls.
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