Should I put my last name on my trucks and my branding?

Put your last name on the truck if you plan to stay owner-operated and want the trust that comes from a real person standing behind the work. It works against you when the name is hard to spell, hard to say, or when you plan to sell the company or bring in partners later.

A safe middle path is a family name paired with a trade word and a strong mark, so the brand can outlive you. If you go personal, put a face on the website, the truck, and the Google Business Profile so the story matches everywhere a homeowner checks.

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