Because the business name field is still a strong ranking signal and Google's enforcement is complaint-driven, not automatic. A listing called “Tampa Emergency AC Repair 24/7” picks up an unearned relevance boost and simply stays up until someone reports it.
Do not copy them. Adding keywords to your own name puts your profile one report away from suspension, and reinstatement can cost you weeks of visibility. Instead, report the offender with a suggested edit and a redressal complaint, and put those keywords where they belong: your services list, profile description, posts, and page titles.
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