Is Facebook advertising worth it for a home-service contractor?

Facebook advertising works for demand you create, not demand that already exists. It is genuinely good for roof replacements, remodels, water treatment, and pool work where you are planting an idea, and it is weak for emergency jobs, because nobody scrolls Instagram looking for a plumber at 11pm with water on the floor.

The cost contractors miss is intent. Search leads are already looking for help, so they close far more often per dollar. If your calendar has gaps in slow months, paid social can fill them, especially retargeting people who visited your site. Just do not fund it before Google Business Profile, reviews, and search are handled.

Want the right channel mix for your trade? Book a strategy call →