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SEO & Local Search

How should I link pages together on a contractor website?

Link from the home page to every service page, from each service page down to its service-in-city pages, and from every city page back up to the parent service. Then link blog posts into the service pages they support, using the service name as the anchor text.

Keep every important page within three clicks of the home page and eliminate orphan pages that nothing links to. Internal links tell Google which pages you consider most important and pass authority from your strongest pages to the ones that need help.

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