How do I get alerted immediately when a high-value lead comes in?

Score the lead at capture and let the score drive the alert. Flag anything with a replacement or install keyword, a commercial address, a form value above your threshold, or a phone call longer than about two minutes, then push a text to the owner or sales lead plus a message into a shared team channel.

Make the alert actionable: name, phone, ZIP, service requested, and source, with a tap-to-call link. Add an escalation so an undispositioned lead pings a second person after ten minutes. Alerting on every single lead trains everyone to ignore alerts, so keep the high-value list tight.

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